For this project we wanted to create something simple but elegant reflecting the style of Avalon’s decor. The color pallet was determined by taking site photos and blurring them creating stunning background colors. We then overlayed the sites content using a transparent shade of grey which sets the mood.
We used After Effects to stylize the logo and an according style drop down menu.
The site was designed purely with XHTML, CSS, and Javascript so that it would rank well in the search engines. A Search Engine Optimization and Social Media Marketing campaign is in effect and as things develop we will show its progress in the blog.